Parting is such sweet sorrow. The new year is an ideal time for fresh starts and redefining goals, and it’s bringing some ch-ch-ch-changes to our businesses and podcast. This is both our first episode of 2019 and the end of the line for the Businessese Influencer Marketing Podcast as you know it— as one of […]
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65: Candid Conversations: Keeping Content Creative
We like alliteration. Can you tell? Now that we’ve wrapped up our Unlock the Mystery series, which pulled back the curtain on how bloggers and influencers make their money, we’re kicking off a new set of themed episodes! Candid Conversations continues to be a behind the scenes look at online businesses, but this series will […]
64: Unlock the Mystery: Behavioral Economics with Melina Palmer
What prompts a customer to buy? It’s the magic question of marketing. While we humans are not logical, we are very predictable. -Melina Palmer Behavioral economics, simply put, is the psychology behind why people buy: understanding how the brain works and how that impacts purchasing decisions. It’s understanding that the brain is bombarded with information, all […]
63: Unlock the Mystery: Maximizing Ad Revenue with Amber Bracegirdle
Think display ads are a waste of time and website real estate? Think again. For many bloggers, running ads was a first, failed attempt at monetization. Frustrated with a lack of control over what ads were served to their readers, an impossibly slow load time, and/or an unexpectedly low payout, they eventually chalked the experience […]
62: Unlock the Mystery: Narrowing Your Niche with Sarah Trenalone
They say that the riches are in the niches. But what does that mean, exactly? How does finding your focus translate into more income, and how do you decide on that focus in the first place? This week we’re welcoming Sarah Trenalone to the Businessese Influencer Marketing Podcast! Sarah is a food lover, traveler, and […]
