Sometimes— oftentimes, really— you have to spend money to make money with your business. One of the best ways to get a return on your investment is through attending conferences and other events, if you find the conference that’s the best fit for your niche and skill level, and you take the best advantage of your […]
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Website Policies: What Bloggers and Influencers Need to Include
If you work in the online space in any capacity, odds are that you have your own website (and not to be a nag, but if you don’t— you really should). Your website is your digital portfolio: a scrapbook of your evolution over time, a home to your best work, a central hub for your business […]
Trademarks and Blogging: What You Should Know
You’ve hit upon the perfect business or product idea, come up with a brilliantly clever name for that business or product, developed branding that is memorable and instantly identifiable, and begun the work of marketing to your targeted audience. You’ve got this. You’re well on your way to success! It’s all clear sailing from here […]
Intellectual Property: All About Copyright
Imitation is the sincerest form of flattery. Everything that needs to be said has already been said. I’m sure you’ve heard these quotes before, and it’s true that it’s difficult to create something entirely fresh and new (especially when you are pushing out content on a regular basis). We are continually inspired by and build […]
FTC Disclosures: How to Stay Compliant
You may have read that the Federal Trade Commission is cracking down on social media influencers who don’t properly disclose sponsored posts, recently sending out a round of letters alerting offenders that they could be fined up to $40,000. Yikes! That’s a lot of dollars potentially lost for failing to mention that piece of free […]
