We’ve introduced you to the PRICE™ Method. Now, it’s time to dive into the individual steps so that you create pricing as unique as your content.
The P in PRICE™ Method stands for Potential Impressions, which means the total number of potential audience members who may see a piece of your content. For example, on your blog, your potential impressions are your average monthly users. On Twitter, it’s your total followers.
To calculate your potential impressions for a campaign, add the potential impressions for each relevant channel. Here’s an example that considers a campaign that would include a sponsored blog post, along with amplification on Facebook, Twitter, Instagram, and Pinterest:
Since the deliverables on campaigns often vary, it’s important that you customize this number to the deliverables for each campaign. In the example above, if the campaign only included a sponsored blog post and Pinterest, you would remove Instagram, Facebook and Twitter from the total potential impressions.
Time-saving tip: Keep a spreadsheet with all of your potential impressions. Schedule time to update it once a month. This will save you time from having to look up the totals whenever you are working with a brand on a new campaign.Bloggers, learn how to calculate your potential impressions for sponsored content pricingClick To Tweet
Many influencers base their pricing solely on this factor; however, there are four more factors in the PRICE™ Method. And here’s a tip: we think they are probably more important than Potential Impressions. Stay tuned as we’ll be posting more about the PRICE™ Method over the next few weeks. And don’t forget, you can get a worksheet that outlines all five factors by filling out the form below.